Solving complex problems and leading teams using the power of human centred design, strategy and technology.
Choosing a location is a required step for PC Express customers to shop online but causes unnecessary friction. Pre-selecting a location with auto-localization removed a major barrier and resulted in a significant increase in carts.
Launching a streamlined timeslot experience during a global pandemic meant rapidly responding to unprecedented use cases, but delivering significant customer value.
After years of professional racing experience I joined Yuri Hrycaj in launching his personalized power based cycling coaching practice with a brand committed to energy, performance and racing spirit.
Optimizing onboarding, aiding awareness and designing the digital gateway to improve customer acquistion for Loblaw’s online grocery platform.
With a mass awareness campaign focused on product quality the brands first ever digital experience is a candid extension of the iconic brand.