ROH cycling is the coaching practice of Yuri Hrycaj, former Ontario Provincial Road Race Champion, 2x Bronze medalist (2017-2018), and multiple race winner. From honing his experience growing up riding in Toronto, one of the least hospitable places to ride your bike, to racing professionally across North America on the UCI America Tour. Yuri is now applying his experience as a level 1 NCCP Cycling Coach and Training Peaks Level 2 Accredited Coach.
A one-to-one approach has enabled Yuri to successfully coach athletes for 8 years. However without a formalized brand presence, his services, unique experience and coaching philosophy were being communicated across a range of channels. In-person calls & appointments, emails and text-messaging made communicating his business with potential clients time consuming and hard to follow. Yuri wanted to develop a brand and web presence that could better help facilitate his initial interactions with new leads.
Riding or Hiding is a cyclist's philosophy. There is a time and place for both. An athlete could be excelling in the breakaways, leading from the front and racing out in the open. Or they could be applying meticulous energy in the peloton and burning their matches in the final sprint. Race winners can come from the rider or the hider. The one thing that matters is athletes need to be riding when it counts. The rider and the hider are one and the same, applying talents in decisive moments.
To Yuri, riding when it counts means helping take the guesswork out of training for his athletes.
Yuri offers individualized training programs matched closely to targeted race conditions, drawing from extensive professional racing experience on the bike and monitoring and analyzing data using the latest software. To Yuri, riding when it counts means helping take the guesswork out of training for his athletes. Yuri’s coaching trifecta of training, learning and improvement form the foundation of the brand platform. Connecting analytical data and outputs with actionable human insights from years of racing experience and training.
High-impact photography paired with bold colours and expressive applied typography represent the energetic spirit of racing. Fractal graphics embody the power based data that is analyzed and interpreted to help the athlete improve during training and measure success.